Corporate reputation is shaped by pro-active efforts that actively reinforce corporate vision and mission. Assuming the publics that are important to your company see you as you see yourself serves no purpose. Whenever possible, we conduct research among the constituencies most important to the strategic direction of the company.
An effective communications program generally will comprise the following elements:
- objectives or what the company wants to achieve;
- situation analysis (preferably based on research);
- key message(s) that may change or reinforce perceptions;
- target audiences;
- strategies and tactics to achieve the objectives by delivering the key message(s) to the right audiences; and
- measurement to determine the success of the program in meeting its objectives.
An effective program must be sufficiently flexible to respond to the dynamics of complex and changing competitive markets, and to the social and political environments in which a company operates. Limited resources and budget considerations often make it vital that the communications be targeted tightly at specific audiences, maximizing the return on the management effort and time spent.
PRG Communications provides clients with high-quality communications counsel and execution in these and many other aspects of corporate communications.